If ever we are in require of wardrobe, they turn to pics of J Crew president and inventive director Jenna Lyons. He’s an innate ability of making you require everything he wears, which is why we are pleased to listen to that she is designed her first range of sun shades. It seems inconceivable in this murky January that we’ll ever require to wear sun shades again, but spring will soon be on us – thus giving us the excuse to invest in of Ray Ban USA styles. They don’t even care that it is raining outside, they wish all of them.
In addition to selecting the right products, it is as important to set them up the right way. of the largest mistakes retailers make, according to Ives, is not carrying pairs. “You’re either in the business or you are not. You don’t have or pairs, they’ll get lost or they are never going to sell. You require to be carrying 24 – 50 pairs of sun shades.” In essence, there needs to be to fill out a display and look like they not only belong, but also have a presence. Reverting back to the impulse buy, most shoppers are not going in to a store looking for sun shades, but pick them up after stumbling across them. For this reason it is important for your display to have as much presence as your retail space allows. The display needs to draw attention and be inviting so customers feel comfortable trying Ray Ban USA different pairs on. Likewise, have mirrors set up so shoppers can see what each looks like. Having mirrors readily obtainable will also encourage people to try different styles other than what they are used to.
“Necessity is the sister of invention – and, over anything they needed navy and neon sun shades,” Lyons told us. “But they could not find them, so they decided to make our own.” The styles are discreet in shape, but come in a range of colours – neons for the bold and tortoiseshell, black and navy for the more Ray Ban USA understated. It was important to Lyons to be definite that any detailing was kept discreet.
One time your display is fully stocked and customer-ready, your staff needs to be equally as prepared. They require to be able to speak with customers about the different styles your store offers, and be able to serve as a knowledgeable resource. According to Ives, the training aspect cannot be stressed . “Do a training program with staff first about sun shades. Do the training and be definite your staff is onboard. There’s even lots of options online.” Since shades are an impulse purchase, it is important that employees can facilitate that through recommendations and issue solving. For example, if a customer is insecure of how the glasses look, offer compliments or suggestions for other pairs. Ives continues, “Sometimes shoppers will shy away from expensive glasses because they lose them. Offer eyeglass chains so they won’t lose them. Train your staff on how to reply. Depending on the type of store, you can also offer cases. You require to have anyone working around the area, and they must be knowledgeable.